When did they add the purple m&m to the m&m repertoire? More so, why did they add it? Mr. Defensor divulged the insight that the purple m&m won in its competition with the other colors vying for a roster spot in the m&m starting lineup, but why it got chosen baffles me. It looks like an Easter m&m that lost its place. It doesn't match the other colors, right? It's weird looking. But with all that said, don't knock the purple m&m because an m&m is an m&m is an m&m. Right? Stop being so discriminatory. Sheesh. Preach tolerance.